Are you confused by the term “inbound marketing?” Don’t be. According to Hubspot, Inbound Marketing is “about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more”. Inbound, then, is getting your audience’s attention – and then keeping it, with digital as a primary method. 1. Attract Your Customers Specifically, according to Hubspot, attracting the “right” audiences is the key. Trolling brings in a bit of everything. Spearfishing aims at what you want. So think “spearfishing” and not “trolling”. Blogs, SEO tactics, and even your webpages are important components. Don’t overlook them. 2. Gather Their Data Hubspot calls this “Converting”. We say it’s “collecting”. Regardless, those visitors are leads that you want to be able to get back in touch with. Hubspot says that best practices include: simple forms, definitive “calls to action” (download something, do something!), using specific landing pages, and using a CRM for storing of data and easy retrieval. 3. Close Does your business have a sales funnel – of any kind? Have you sketched out the steps in a prospect’s journey to become your customer? A good CRM system, marketing automation, even email, can be used. Know what stage your prospects are in the funnel, and provide meaningful, relevant content that will persuade them to become a customer. 4. Delight Keeping your customers is critical! Hubspot says using methods like surveys, social monitoring tools, and others helps to ensure that you keep your customers delighted – and potentially make them interested in more of your products and services. Want to learn more? Contact our marketing partner, Clarity Marketing, at 860-658-4361, or visit their website: www.claritymarketingct.com Comments are closed.
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