As a small business owner with many roles to fill, you may be flummoxed as to how to make social media work for your business. Beyond all the hype and the hearsay, there are very straightforward strategies for using social media in a way that will bring you the most value for your time. Here is what some of the leading experts have to say on the matter.
1. Use a System According to Duct Tape Marketing, your social media marketing campaigns can and should fit into a carefully bound system. Who can keep up with a random campaign that may not be effective? When you have a system (like a content calendar), all you have to do every time you want to run a new social media campaign is plug in your specifics; timeline, goals, target demographic, etc. 2. Utilize Audio and Video Social Media Examiner is a big proponent of using audio in the form of podcasts to reach your social media audience, in addition to the now-requisite video. With a little as a 10-minute podcast every day, you can drip-feed your social media crowd your marketing messages. Audio is trending right now because people have only so much time to read. With podcasts, you can connect with your customers while they shop, drive, or exercise. 3. Use Visuals Did you know that 40% of people respond better to visuals than to text marketing? Michael Stelzner, also of Social Media Examiner, helps teach small business owners the importance of using visuals in your social media marketing. It’s easier than you think to use visuals, even if you’re not a graphic designer. Share photos, illustrations, graphs and charts to convey your marketing message on social media. 4. Keep it Fresh The American Marketing Association recommends that you keep your social media fresh. What that means is: • updating your business profile image so it’s current • adding new contacts frequently • sharing relevant current events and stories in the news • regularly following other businesses that may benefit your customers 5. Use Viral Headlines There is definitely a pattern when it comes to viral headlines. The pattern changes as trends change, so we won’t share any here, but Marketing Profs suggests doing your own research to find out what the viral headlines are in your industry. Follow these five suggestions about using a system, utilizing audio, using visuals, keeping it fresh and using viral headlines, and your small business social media marketing will reflect your efforts. Want to learn more? Contact our partner, Clarity Marketing at 860.658.4361, or www.claritymarketingct.com Comments are closed.
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