A marketing communications plan is an organized method to create, manage and maintain communication with your customers, prospects, and within your organization. It can be comprised of a logo identity, branding, print media in the form of direct mail or advertisements, digital advertising, social media, customer relations management (CRM) platform, and more. Every smart business owner and marketing manager understands the power of an effective marketing communications plan, but many do not take the time to actually create or implement one – and that is a mistake!
Why a Marketing Communications Plan is Important for Your Small Business As a business owner, you may underestimate the need for a marketing communications plan. You may feel that your business is too small to bother with a formal plan. Or, you may be under the impression that only large companies and corporate giants have the need for such a robust marketing tool. On the contrary, small businesses need the value that a marketing communications plan provides, often even more than large companies. Here are just some of the reasons why a marketing communications plan is important for your small business. It Helps Streamline Your Marketing Budget Most small businesses have very limited funds for marketing. Every marketing dollar must be carefully managed in order to extract the most value. With a marketing communications plan in place, small business owners can monitor the results of all their marketing expenditures, culling the ones that don’t produce, and streamlining the budget to cover only the marketing expenses with a high ROI. It Keeps You Organized and On Track Small businesses are especially sensitive to the reality that when things get busy, marketing often takes a back seat to other priorities. Building a marketing communications plan helps solidify your commitment to consistent activities aimed at achieving your business objectives. The plan also helps you to clearly identify responsibilities and milestones, as well as allowing advance work to be done during slow periods. It Helps Profile Your Customers An integrated marketing communications plan can go a long way toward helping you profile your customers and subsequently categorize them according to their various preferences. The information gleaned from a successful plan can be utilized to help form the basis for future product development, improved customer service, and creating viable solutions to documented problems that your customers and clients face. When you have a clear profile of your customers and their needs and wants, you can better position your small business to provide valued service and products to them. In turn, this strategy will help your business to grow and continue to prosper over the long term. It Should Be A Priority Building a marketing communications plan for your business should be one of your top priorities as a business owner. Without one, there is a high probability that you are missing opportunities to gather important data about your business and its customers, and that you will probably neglect your marketing when it matters most. If you haven’t prepared a plan yet for this year, we highly recommend you do so. Need help? Contact our partner, Clarity Marketing, for assistance: 860.658.4361, www.claritymarketingct.com Comments are closed.
|
Our BlogOn a regular basis, we'll update this space with relevant content to help you market your business. Our goal: value with each post. Categories
All
|