In this age of seemingly endless methods to communicate with customers and prospects, what's a business to-do in order to get their message across and get noticed? One important strategy is multi-channel marketing: integrated messaging across platforms.
Silos, be gone. In this case, we refer to integrating in the sense that multiple platforms will have the same message, same look, and the same feel - all aimed at your target audience. (Different audiences can have different messages, of course.) Email, direct mail, social media, pay per click ads, webpages, even video (don't forget YouTube) - they should all be tied together with the objective of reaching your target audience via multiple touch points with an unmistakable tie-in. The response rates of multi-channel campaigns (vs. single channel) can increase nearly 600%, according to Adobe. Don’t “go it alone”. Do your business a favor and use multiple channels to get your message delivered. Of course, choosing the right channels will take some planning, but the time spent will be well worth it. Multi-channel marketing isn’t an option: it’s a necessity! Next time: Social Media for my Business |
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