American consumers love a good media romance – and that goes equally for men. First the charms of email caused them to turn a cold shoulder to direct mail. Then social media came strutting along, bewitching consumers with its blindingly fast speed and huge scope of influence. Now they are reaching back and fondly reevaluating the allure of direct mail. This reignited media romance portends real staying power, and not only with people who “came of age” with it but also with millennials. Consider:
Make your recipients swoon Clearly, the once jilted medium of direct mail is proving to be a significant other like - no other. You're smart to use it as a marketing tool – and twice as smart to use it wisely. Integrate these four pointers to maximize the “pull” from your direct mail efforts:
To bring greater focus to your direct mail efforts, call our office at 860.653.0547 and let us know that you want direct mail as a part of your marketing efforts! We can help! Comments are closed.
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