Our blog today focuses on a topic that we believe can bring enormous ROI for businesses. While it has been around as a marketing tactic for some time, it is still not ubiquitous – which gives businesses a golden opportunity. Read more about this important tactic, and then take action – before your competitors do! Without a doubt, social media has become one of the chief advertising venues available to a marketer. From crowd sourcing to crowd funding, a company can find everything from investors, to clients. Using video is a powerful way to capture the attention of your target audience(s) – and to get them in to your sales funnel. Here are just a few reasons why: Social video is powerfully engaging – Marketing professionals have long recognized the power of video. Research indicates that shoppers who view video are 1.81 times more likely to initiate a purchase than non-viewers and 40 percent more likely to increase their overall purchases as a result of viewing the video. In short, social video provides an emotional punch that is not equaled by mere audio or static images. Social video is highly informative – A picture may be worth a thousand words but a video provides an even more evocative message. In fact, a video crams more info into a 3- second clip than a static image can provide in a full 10-second viewing. Social videos also allow you to experiment with editing techniques, narration, and video lengths (30, 60, 90, and 120 seconds) so you can develop multiple pieces to use for A/B testing. Social video has an enormous audience – Just as an example, Facebook reported 8 billion daily – yes, daily! – video views in 2015. That number will only grow. Regardless of how you feel about the effectiveness of social video, it cannot hurt to have your marketing message heard on such a broad platform. With all the other social networks out there – Twitter, LinkedIn and Pinterest to name just a few – your video message can easily reach millions of viewers over the course of its lifetime. Social video provides great ROI – Social video owns the all-important 18 to 33 year-old demographic so you are reaching the right people with your message. In fact, the millennial segment will comprise over 75% of the global market and they are uniquely attuned to video due to their upbringing in the Internet age. Video is also relatively easy to repurpose for various social media channels and that turns into more bang for your marketing buck. For more information on video marketing strategies, please contact our marketing partner, Clarity Marketing, at 860-658-4361, or visit their website at claritymarketingct.com Comments are closed.
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