According to Pew research, “fully 72% of online American adults use Facebook”[1]. With Facebook usage at such a high rate, it is almost a foregone conclusion that at least some of the audience for your goods and services spend time – and can be found – there. Reaching them via Facebook advertising is the topic du jour.
In the publication from Hubspot[2], “The Essential Guide to Social Media Advertising”, Facebook is highlighted as an incredibly powerful - and important - channel to advertise on. Summarized for you are:
Ad Types:
Although not the simplest interface, advertising on Facebook is none-the-less fairly easy to set up. Selecting the right images and copy are absolutely critical, as is the audience selection and demographics. Don’t be afraid to experiment, or to call in an agency for help! [1] Pew Research Center: http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/ [2] Hubspot: The Essential Guide to Social Media Advertising Comments are closed.
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