Social media platforms constantly ebb and flow. Within the latest-and-greatest and on-the-way-out social media tools are a steadfast selection of platforms that businesses should be using. Along with Facebook, Twitter and YouTube, Instagram has remained a favorite among users. But you may be asking yourself: how can a photo site help my business? Before you start learning how to use it, it’s important to know what Instagram is.
Instagram is More than Photos Instagram is a way to share your life—or in a business’s case, a story—through photos and videos. It’s a way to let others ‘see’ what you’re experiencing on a day-to-day basis. Further, it’s instant. With a simple app, you can point, shoot and share what’s going on. So How Does a Business Use Instagram? Before you sign up for Instagram, familiarize yourself with the Instagram for Business Blog. You’ll find tools, tips, ideas and more to start your campaign. It will also show you how to navigate the site and app. Next, start exploring Instagram accounts of businesses in your industry. Take note as to what works for followers, and how you can transform ideas into your own unique marketing campaign. After you’ve got a grasp on how Instagram works, it’s time to look at how to use it:
Getting Started on Instagram Like many things, the early days of using a new tool takes practice. You’ll want to come up with your strategy, and then test times that you post. You’ll discover when your audience is watching and engaging. Make sure to tie in Instagram with your other social media accounts and overall marketing plan. You should have a goal; to use Instagram to increase website traffic, get more sales or increase brand awareness. Even if you have different themes or campaigns, they should always have a cohesive, recognizable underlying brand. Instagram is an excellent way to entice your visually-oriented customers, and allows you to expand your marketing in a creative and fun way. Learn More Still hungry for more information? Here are links to two articles that may help. The first is in the Sprout Social Blog, and calls itself the “Instagram for Business Complete Guide”. The second is in Entrepreneur, called “Why Your Business Should Establish an Instagram Presence ASAP” Comments are closed.
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