Mobile Internet usage has officially overtaken pc access so if your small business is not mobile-friendly, you are losing out on a large percentage of potential clients. Further, 70-percent of customers connect with businesses on their mobile devices and the American Marketing Association is predicting 2.2 trillion dollars in sales will be generated in sales with the flicks of fingers on mobile devices in 2018.
If your small business does not have an effective mobile marketing strategy in place, your competitors will be getting the lion's share of those sales. The time is now to prepare your small business for massive growth with mobile marketing. Mobile Marketing Defined Mobile marketing is the practice of focusing your promotional efforts to users of handheld devices such as smart phones and tablets. To ensure the success of mobile marketing for your small business as a portion of your multi-channel marketing strategy, there are two crucial elements to consider:
Optimization for Mobile Viewing and Use As screen sizes vary for mobile devices, the content for your mobile users must be able to adapt easily. If you are using one website for all marketing purposes, you might opt for responsive design since it is fluid and can scale according to screen size. What most small business owners neglect to adjust however, is the content portion of their site. Bear in mind that what appears as a few short paragraphs on a computer screen will look like an epic novel on a 5-inch screen. Trim down the wording as much as possible and employ simple navigation tools that are easily accessed on a handheld device. Mobile-Friendly Conversion Tactics In keeping with the theme of reduced content designed for mobile users, you will also have to scale down your method of conversion. Depending on the type of small business you run, you might consider offering product or service discounts that require only a simple email entry or QR codes that can be scanned to lead in-store customers to your downloadable coupon. Whatever you choose as your conversion tool, be sure to use minimal steps and effort so you won't lose customers during the process. Your share of trillions of dollars in mobile sales awaits provided your small business optimizes its mobile marketing efforts. Is your mobile experience ready for the challenge? Comments are closed.
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