Businesses are becoming wise to the fact that social media is a big part of today’s marketing. Facebook and LinkedIn have offered excellent platforms to connect, network and offer information. However, businesses that have learned to harness the power of 140 characters find immeasurable success on Twitter. And while that seems appealing, there is also an art to using this action-packed platform. Creating a brand and campaign that can be heard within all of the endless noise takes thought and a little bit of know-how. Here are five things about Twitter you need to know before sitting down to Tweet.
1. Your Profile Counts: The minute you sign up for Twitter, it’s time to extend your company brand to the home page. Personalize what people will see when they visit your profile. If you’re just another bland color and picture, you won’t become recognizable. Whatever you use to establish your brand, make it approachable, appealing and be sure that it represents the goods or services you offer. Hint: Research what others have done and what stands out successfully in a positive way. 2. Engage: Let’s say you see a less than positive note about your business. Use Twitter as a way to show your stellar customer service skills. Customers want to be heard and acknowledged. Twitter isn’t just about promoting what you do, but also an opportunity to masterfully offer elite customer support. It doesn’t hurt to thank people for five-star reviews, either. 3. You can Find Leads and Meet Other People in your Industry: Do you sell garden tools? Follow gardeners, gardening book authors and landscapers. The key is to build a network of people interested in your industry, including other like-minded businesses. Another key to making this aspect of Twitter work is to respond to others. Don’t miss opportunities to engage by ignoring your account. 4. It’s a Great Place to Show Your Casual Side: No one wants to see promotion, product, services..ad nauseum. Use Twitter to show what else your company does. Do you bring dogs to work? Volunteer? Go bowling as a company? Just be human. Remember: don’t sell; educate. 5. Connect your Social Media: Twitter is an excellent tie-in to other social media accounts. Tweet links to informative and helpful blog posts, announce Facebook giveaways or send customers to your latest how-to video. It’s ideal for showing people everything you have to offer. Comments are closed.
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