Every SMB owner knows the value of having a great website when it comes to attracting business – not just from online customers, but from local customers as well. Your business website serves as your calling card, demonstrating your authority, reflecting your brand and also building your reputation. But as important as a great website is for growing your business, when it comes to marketing on the internet, your site is just the tip of the iceberg. To really grow your client base (and your bottom line), you need to develop and implement a robust inbound marketing strategy. What is inbound marketing? You may not know what the term inbound marketing means, but you're almost certainly familiar with it. Simply put, inbound marketing includes the collateral you use to draw clients into your site – blogs, social media posts, newsletters, ebooks, podcasts and videos – in short, any type of online marketing content you offer to your customers. Of course, creating content is just one part of the inbound marketing process. You also need to know which type of content will resonate with your customers, where to offer your content, and how often to offer it, among other considerations. You'll need to decide whether offering a broad array of content types is the best approach or if focusing on a couple types – say, a blog and social media posts – is a better strategy. Ideally, you'll develop a detailed profile of your customer base – and prospects - to help you answer all those questions. Building Trust One of the benefits of inbound marketing is its ability to help you build trust with your customers so they feel confident in your product and in your company – and, hopefully, become vocal supporters of your brand. Building that sort of trust takes time, and that means you need to commit to your strategy for the long term in order to reap the rewards. If it sounds like an involved process, well, that's because it is. In fact, many businesses find building a really responsive inbound marketing plan takes a lot of time – sometimes, too much time. If developing and implementing a responsive inbound marketing strategy sounds like it's too much for your business to handle, never fear: hiring an experienced marketing company is a great way to enjoy all the benefits of inbound marketing without taking time away from your business or your customers. To learn more about inbound marketing, or to get started, contact our marketing partner, Clarity Marketing, at 860-658-4361, or visit their website at claritymarketingct.com Comments are closed.
|
Our BlogOn a regular basis, we'll update this space with relevant content to help you market your business. Our goal: value with each post. Categories
All
|