When it comes to retooling a marketing plan, most SMBs focus on major projects like a complete redesign of their website or an extensive email campaign. But the fact is, while major efforts can certainly be successful, sometimes all it takes is a little tweaking and fine-tuning to breathe new life into an existing campaign. And one of the best ways to do that is to focus on your calls to action (or CTAs), those pithy bits of text that invite potential customers to place an order, request a “freebie,” opt in to an email list or take some other action that moves them forward in your sales funnel. CTAs are typically short and to the point, and while they may seem easy to write, their brevity is deceptive - in fact, many business owners completely miss the mark when crafting CTAs for their marketing campaigns. Not sure if your CTAs are pulling their weight? Check out these tips:
Need some inspiration? Hubspot offers some examples of effective CTAs here. Take an hour or two this week to evaluate your CTAs, then do a little split-testing to assess your results. The benefits to your business will be immediate! Comments are closed.
|
Our BlogOn a regular basis, we'll update this space with relevant content to help you market your business. Our goal: value with each post. Categories
All
|